JMP, with advisors from the CTP, are bringing Personalised Travel Planning (PTP) to 30,000 homes in Merseyside over a three year period. The aim of the project is to reduce personal car trips, as part of the partnership’s ‘TravelWise’ campaign.
Pilot projects for sustainable towns have been carried out in Peterborough, Worcester and Darlington, but this is the first time that PTP has been applied on such large scale to a metropolitan area outside of London. The area of Merseyside that will participate has still to be chosen and the PTP advice will be provided across groups of households within the conurbation.
A team of travel advisers will engage directly with households through face-to-face discussions, the provision of tailored travel information, incentives and resources to help people to change their travel behaviour. Importantly, there will also be an aftercare service to provide ongoing support and advice to participants. The work is designed to integrate with existing TravelWise initiatives, such as its travel awareness, workplace, school and residential travel planning activities, and will be backed by community events and marketing initiatives to gain local participation and raise the profile of the project. The project will run for three years, and is due for completion and review in summer 2011.
