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Centre for Transport & Psychology

Travel choice through psychology

 
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Selected Projects

  • Balgaddy/Clonburris Local Area Plan, South Dublin County Council - Project Director for the transport elements of the preparation of a master plan for 20,000 dwellings, public transport interchange and sustainable transport strategy

  • Highways Agency Influencing Travel Behaviour Programme - Project Director for the National Monitoring Strategy for Travel Plans, development of a model approach to the monitoring of travel plans including targets and indicators

  • Transport for London Travel Plan – Project Director for the development and implementation of a staff travel plan for 22,000 staff at TfL including London Underground Limited.

Selected Papers and Conferences

  • The Roots of Driver Behaviour towards Cyclists: Reid and Basford TRL Annual Report 2003
  • Womens’ Wheel Issues Women and Cycling; Velocity International, Glasgow September 2001
  • Overcoming Barriers to Multi Modal Transport Integration: Aston University March 2001
  • UK National Cycling Strategy: Transport Research Board, Washington January 2000
  • School Travel Issues: Aston University March 2000
  • Local Agenda 21 and Young People; Aston University May 2000
  • Local Transport Plans and Green Travel: AET Conference, Cambridge 2000 (joint paper with R Gillingham)

Career

2006-date Director, JMP
2005-2006 Technical Director, RPS
1999-2005 Head of Business Development, Transportation / Associate Director, Transport Planning Transport Research Laboratory
1995-1999 Leader of Strategic Transportation Planning Unit, Sefton Metropolitan Borough Council
1994-1995 Principal Environmental Impact Analysis Officer (Transportation), Derbyshire County Council
1992-1994 Senior Transportation Planner, Manchester City Council
1993-1994 Planning Consultant, Metrolink
1990-1992 Transportation Planner for Local Plans and Policy, Trafford MBC
1989-1990 Graduate Engineer: Highways Design and Forward Planning

Lynn Basford

Director of JMP’s Bristol office, with 18 years experience in transport planning including senior responsibilities in resource and staff management and budgetary control in local authority and consultancy. Lynn has extensive experience in developing projects in strategy development, public transport, walking and cycling and travel planning, and a keen interest in the role of behaviour change as key to modern transport issues.

Lynn has a history of working with sustainable transport and psychology; authoring a TRL report on Driver’s perceptions of Cyclists, presenting a range papers including the barriers to modal change and the problems faced by women towards cycle use to various institutions and organisations. Her work has reached a wide range of topics across a variety of disciplines from researcher to director, and is currently leading various projects to increase modal change across England and the South-West.

 

Lynn Basford

Lynn Basford

Career

Selected projects

Selected papers

lynn.basford@jmp.co.uk

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