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Centre for Transport & Psychology

Travel choice through psychology

 
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Selected Projects

  • 2008: JMP Consultants Ltd/Transport for London – Consultant for the ‘New Movers’ pilot project to test the idea of offering personalised travel advice to individuals who have recently moved home. It additionally examines any effects of the provision of property specific travel information to households looking to move home

  • 2007: Cycling England/North Yorkshire County Council – Advisor on a cycling intervention campaign to promote cycling in local towns, and appraisal of a social marketing scheme in the area

  • 2005-06: Oxfordshire County Council – Undertook travel surveys into road travel choice, and conducted road user focus groups to compile a report on the current situation in cycling in Oxfordshire.

Selected Papers and Presentations

  • Verplanken, B., Walker, I., Davis, A. & Jurasek, M. (2008) Combing the habit discontinuity and self activation hypotheses in explaining travel mode choices. Journal of Environmental Psychology 28 (2) pp.121-127
  • Walker, I. (2008) Travel in Mind: The Psychology of transport. Presented to the British Association for the Advancement of Science, 19 February 2008
  • Walker, I. (2007) Drivers overtaking bicyclists: Objective data on the effects of riding position, helmet use, vehicle type and apparent gender. Accident Analysis and Prevention 39, pp.417-425
  • Walker, I. (2006) Making roads safer through understanding social factors. Invited presentation at the Transport Research Laboratory, 27 October, 2006.
  • Walker, I. (2005) Road users’ perceptions of other road users: Do different transport modes invoke qualitatively different concepts in observers? Advances in Transportation Research, 6A, 25-36

Career

2008 - Wiltshire College, Community course lecturer (part-time)
2000 - University of Bath, Lecture in Psychology
2000 - 2003 Dyslexia Institute, Psychology Lecturer (part-time)
1999 - 2000 Max Planck Institute of Cognitive Neuroscience, postdoctoral researcher, magnetoencephalography (MEG) group

Dr Ian Walker

Lecturer of cognitive and biological psychology at the University of Bath, with specializations in road-user interactions, safety, travel mode choice and statistics. Ian has provided expert advice on road safety in Parliamentary Select Committees and to different consultancy groups, as well as serving as a reviewer for the academic journal ‘Transportation Research Part F: Traffic Psychology and Behaviour’.

His work has included several well-known papers, including his work on drivers overtaking cyclists affected by helmet use and apparent gender, selected by the New York Times as one of the defining ideas of 2006. Ian is also a member of the EU’s COST group on motorcycle helmet research, and is currently developing research into developing long-term travel behaviour change with the University of the West of England.

 

Dr Ian Walker

Dr Ian Walker

Career

Selected projects

Selected papers

i.walker@bath.ac.uk

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