2008:JMP Consultancy/Transport for London – Consultant for the ‘New Movers’ pilot project to test the idea of offering personalised travel advice to individuals who have recently moved home. It additionally examines any effects of the provision of property specific travel information to households looking to move home
Sport club Membership. E.M. Keogh & B. Verplanken. GWR; 2008-2010
The use of Incentives in the Formation of Healthy Lifestyle Habits Following the School to Work Transition (2008-2010). Medical Research Council. Research into the effectiveness of incentives across a range of behavioural interventions to promote healthy lifestyle activities.
Selected Papers and Conferences
Maio, G.R., Verplanken, B., Manstead, A.S.R., Stroebe, W., Abraham, C.S. Sheeran, P., & Conner, M. (2008) Social psychological factors in lifestyle change and their relevance to policy. Social Issues and Policy Review, 1, 99-137
Verplanken, B., & Melkevik, O. (2008) Predicting habit: The case of physical exercise. Psychology of Sport and Exercise 9, 15-26
Verplanken, B. Walker, I., Davis, A., & Jurasek, M. (2008) Context change and travel mode choice: Combining the habit discontinuity and self-activation hypotheses. Journal of Environmental Psychology 9, 15-26
Verplanken, B. (2006) Beyond frequency: Habit as mental construct. British Journal of Social Psychology 45, 639-656
Career
2006 - Date
Professor of social psychology, University of Bath, United Kingdom
1998 - 2006
Professor of social psychology, University of Tromsø, Norway
1990 - 1998
Assistant/associate professor, University of Nijmegen, The Netherlands
1980 - 1990
Researcher/assistant professor, University of Leiden, The Netherlands
Prof Bas Verplanken
Internationally renowned researcher in the study of habitual behaviour, and a lecturer of social psychology at the University of Bath. His work on habit has stemmed from over 15 years of research, and been applied to a range of behaviours, from transport to consumerism, as well as his research into incentives and influencing behaviour change.
Bas’ work has included many papers on the role of habit in behaviours, including formation, attitudes, intentions and discontinuing habitualised behaviour. As well as these, Bas is an associate editor for the academic journal ‘Psychology and Health’, and is currently assisting with the JMP ‘New Movers’ project, as well as investigating the use of incentives for healthy lifestyle habits following the change from school to employment for the Medical Research Council.
