CTP Appoints Associates

The CTP seeks to increase the breadth of its skills and knowledge base and we are therefore pleased to be able to announce that three eminent practitioners have become our first Associate Members of the Centre:

Ben Plowden
Ben Plowden is Director of TfL’s Smarter Travel Unit.  The Unit uses marketing and other communications techniques to encourage and enable people to make more sustainable travel choices.  Prior to taking up this post, Ben was TfL’s Managing Director, Group Communications and Director of Borough Partnerships.

Professor Steve Stradling
Steve Stradling is professor of transport psychology in the School of Health & Social Sciences within the Faculty of Health, Life & Social Sciences and is attached to the University's Transport Research Institute. He divides his time, fairly equitably, between research in traffic psychology - which car drivers and motorcyclists are the crash magnets? - and transport psychology - why are we so ambivalent about our cars?

Professor Alan Tapp
Alan Tapp is a professor of marketing at the University of West England. His research focuses on sports, and social marketing. Alan co-directs a unit in social marketing, and studies how the use of social marketing techniques can encourage exercise and sport in everyday life. Alan has written social marketing strategies for a range of national, regional and local organisations including the South West Public Health Observatory in addressing Obesity, and the Active Bristol programme for Bristol City Council and Bristol Primary Care Trust.